Online Video For Business – 3 Reasons Your Company Should Implement in 2010

The Internet started as a text-only medium of communication with largely bulletin boards and eventually e-mail. It progressed to be a more interactive experience and expanded into millions of homes, beyond college campuses and technology institutes. Websites started including pictures, navigation, music, and other enhancements to appeal to viewers. By the end of the 1990s, Internet sites still relied mostly on pictures and sleek navigation to appeal to users. As YouTube skyrocketed in popularity, the integration of online video to professional Websites started to become more common place. Now, offering a Website with only pictures is like running a rental store with only silent movies; Web users and customers expect a more interactive experience, complete with videos of products, services, or people. Websites that include videos offer users more detailed information about products and services, give businesses an opportunity to control the way information is delivered, and increase the conversion rate of visitors to customers.

Captivate Your Audience and Capture Your Customer

One of the great advantages as a Web user to Websites with videos is the ability to see in more detail what one is buying before the purchase, or to learn more about a service before inquiring further. Before purchasing a movie ticket, viewers usually watch a trailer for the movie, showing them more about what they are paying to see. With an apartment complex or hotel, rather than just see lifeless still photos, videos allow people to see the community closer to the way they would actually see it if they were to visit in person, though inevitably somewhat idealized. Seeing people enjoying amenities through a web video is a lot more interesting than seeing pictures, though, because pictures are less capable of capturing the human element or evoking emotion. Another great benefit is seeing a product demonstration video about how a technology product actually works, step by step, so that the potential customer can see how easy it is to use, allaying fears about it being overly complicated or too technical to setup properly. A long, detailed text page with a few pictures about how the product works is a nice addition to video, but not a substitute. Unlike a site with just numerous navigational sections, pictures, and text, a video allows a business to control the way information is given to potential customers.

Better Control of Your Message

On an old Website, the only way to display information was in a logical fashion where the business hopes that visitors click around the site in some sort of sequential order. If a person clicks through the pricing section first, without seeing what the product does, or what services are offered, they may just close the site and go elsewhere. But if they have a video they can see on the home page about what a great product or service the business is offering, they will be less surprised when they see the price. Whereas with a standard Website, the visitor clicks around at will without having much direction, a prominent video on the home page gives them a starting point before looking for more information. It allows the business to control the way the information in the web video is displayed and how it is presented, giving back some control while at the same time giving the site visitor a lot more information that is helpful for their decision-making process as well, which makes them more likely to purchase a product or service from the business.

Improve Sales Conversions

While tracking of such statistics across a broad swath of the Internet is difficult, numerous sites have attested to Web videos converting visitors to clients at a much greater rate than sites with just text and pictures. One of the more well-published studies, by FindLaw (LawyerMarketing.com), indicated that visitors go to an average of 4.8 Websites to find an attorney, but when lawyers added video to their sites, the number dropped to 1.8. In other words, the presence of online video made visitors likely to select a lawyer much more quickly. The Discovery Channel Store did an independent study when the company added video to their e-commerce store and experienced an increase of 78% in sales when customers viewed the product video. A company called iAds integrated their video ads for Tandberg Video Systems, which had a conversion rate of 0.75 to 1.00 percent, but with videos the conversion increased to between 1.5 and 3.0 percent. Numerous such stories are available and there is no doubt that offering video on Websites helps businesses compete more effectively and gain more customers.

With the advance in broadband Internet connections and the high penetration such technology has seen in recent years, most customers have access either at home or at work to high-speed Internet, allowing them to view online videos that give them more information about products and services, help them make decisions with greater confidence, and give businesses greater tools to demonstrate what they offer. In the years to come, companies from all industries and across the Internet will be adding videos to compete more effectively and market themselves with greater confidence. The companies that adopt last will be losing business to companies that have cutting edge videos and quality products or services to offer. Ultimately, the reputation of a company and the products or services they offer will still remain the long-term key to success, but marketing remains an important part of any company’s ability to attract new customers. The professionalism and class of the videos offered online will be the key to competing effectively for years to come.

Choosing the ‘Right’ Programming Language for Your Business Solutions

Most likely there are two reasons why you are reading this article at this moment. Either (1) you are starting a business and looking for the most apt software for the best price that will help you get ahead; or (2) you need to revamp your software and technology to stay ahead in this ultra competitive business world.

There are an endless number of programming languages out there – Is java the best technology for your project or is it .Net, PHP or may be Perl? There are an equal number of databases to choose from – Access, mysql, SQL server or may be Oracle. But the question is – how to choose the ‘Right’ technology which is affordable and can cater to not only your current business needs but to its future requirements as well.

Ideally deciding on the best software programming language for your business solutions, should be a team activity which involves heads of IT and relevant departments and experts from your solution provider. But in case you are a small business owner or just starting-up on your own, evaluating the following factors can help you too, to take the right decision on the technology front.

Key Factors

Budget

The first thing to consider for your business is the costs and the possible return on that investment. Decide the budget based on the return, a product/service is expected to bring. If it’s a product with small shelf life and limited features, you might consider a boxed solution rather than a custom solution. It’s a quick and less expensive way to market. But if this application is the lifeline of your business then you need to evaluate the long-term business requirements and benefits of investing in custom build solution with a high-end technology.

– Choose the right features

What are the features you are looking in your software? What are the shortcomings in your business that can be resolved by having the right system in place? Identify the areas where technology can automate the processes, thereby improving business efficiency and productivity. What features would be required in the long run to accommodate more products or services when your business expands? Discuss these features with your solution provider to decide on a programming language which can handle your business for a long time without being outgrown by it.

– Time to market

If you are developing a time-sensitive product, the most critical factor in its success will be its timely release. It may be your best idea and you may have invested in the best technology, building an error-proof product. But if you are not able to market it at the right time, you may lose to your competition who would have captured the market impulse and brought the product at the right time. Quite possibly, you can lose out on a huge market share. Choosing the programming language which can quickly build the product is the key factor here.

– Scalability requirements

What is the intended life cycle of your product/application? If your business requires it for next 5-10 yrs, there is high probability that you might need to expand its functionality or increase usability. The technology used for such solutions should be scalable and upgradable, with or without vendor involvement. Imagine a situation where you have invested a good amount of money and time in training employees to use a software, which after 2-3 years needs upgradation to meet your business requirements but doesn’t has the capability to do so. Surely, you don’t want to land up in such a situation. So, a golden rule – always clarify with your solution provider about the future business requirements and capabilities of the chosen technology and programming language.

– Application demands

o Performance

If you application sees some peak traffic in certain time of the day which is crucial for your business, then performance is the key factor for your system. It will be important to choose a programming language with ability to handle a large number of simultaneous requests/transactions (supplemented by high-end servers) without affecting the speed and performance of the system.

o Security

If security of your application is of paramount importance, then short-listing a technology with focus on security features is what you need to do. For ex – Java security technology provides a large set of APIs (cryptography, public key infrastructure, secure communication, authentication, access control etc), tools, and security algorithms, mechanisms, and protocols. Zero-in on a programming language which provides the user or administrator with a set of tools to securely manage applications.

o Content change requirements

If your application requires a frequent change in the content or you need to change the look and feel of your website quite frequently, it’s good idea to go for a CMS with features and flexibility to be managed by the system administrator without vendor involvement.

E-commerce Solutions For Small Businesses

The use of internet is growing at a break neck speed. Everything from booking movie tickets to buying cars can be done online. Such business deals are enabled through e-commerce services. E-commerce is a term used describe the buying and selling of goods and services using electronic devices and the web. This is now a popular and successful form of doing business. Of late many small businesses are using this service effectively to boost their sales.

Using the web to showcase products and services doesn’t cost a lot. Plus, web is a good means to sell since a lot of consumers look for products and services online. Online payment facilities have further made this trend popular. The practice of online sales and purchasing is increasing with each passing day and the cost of online transaction is reducing. This is especially beneficial for small businesses for which cost of trade is a big concern.

In order to sell well online, your website should encourage sales. It should be user friendly and should address all the concerns of the consumer affectively. It is a good idea to include testimonials of some people who have bought your products or services. Another important factor is the software that you use. Use software that specifically caters to e-commerce requirements. Also, keep your website updated. Consumers look for change and you don’t want to bore them by presenting the same look every time they visit your website.

While you may be equipped to sell, you should also make sure that potential consumers are taking note of you. You can take up some e-mail marketing to notify consumers about your product or service.

By using these tips, small businesses can effectively use e-commerce solutions to sell their products and services online.

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